Based on the results of researches, we designed two main concepts: Life events for data categorizing method and My Tax for providing personalized customer-own information and services.
1. Life events
By organizing information around people’s lives, we feed information right when they need it. They can easily relate themselves to life events, which cause changes in taxation. Then they can feel secured because all taxation issues related to life changes, which are new to them, have been dealt with as one. Furthermore, such life events are really common for everyone such as study, work, retirement or house purchase. By using this life event concept, Verohallinto can provide tailored information with one information architecture system only. To the next level, by knowing what customers are doing in one life event, the system can suggest suitable information and services for it and for the past or coming life events. By following this categorization method, Vero can improve considerably its search engine as well as its artificial-intelligence service.
While life events concept is a way of organizing information, my tax is way of delivering personalized tax information and services in a tailored ways and as a one-stop shop for every tax related issue for one’s life. My tax provides tax insights of people taxation issues. So they can see how tax changes after their life changes due to life events. Furthermore, my tax provides secured and easy way of applying and managing e-services, communicating with tax officials and masters their taxation efficiently. Further explanation of this concept will be included in prototype demonstration.