Jaeyong Lee

Interaction Designer at

Philips Lighting (Signify)

Currently living and working in Shanghai.

Diverse design backgrounds: art, craft, animation, visual design, UX design and service design.
Have been working in international environments: South Korea, Finland, Singapore and China.
Have been awarded 6 times in international design competitions and selected as a full scholarship student of NIIED for M.A.
Constantly learning technologies: at the moment, HTML, CSS and JavaScript.
Higly interested in digital innovation through persuasive design, data visualization and conversational UI.
Enthusiastic for creating impactful digital services, which can positively influence people’s lives and change their behaviors.
About me

I am a UI/UX designer who endeavors to bring positive impacts in people’s lives by transforming complex issues into persuasive, systematic and compelling design solutions. My design capabilities include researching the core needs of users with various Human- Centered Design approaches, building logical and systematic user flows, visually stunning UI designs, and interactive prototypes with micro interaction animations. Accordingly, I am confident at satisfying the needs of users/clients by thoroughly conducting UI/UX projects in end-to-end development process.


As a previous UI/UX design consultant at Philips Design in Shanghai, I have been in responsibilities for various Personal Health (PH) businesses: Air and Male Grooming (MG), and China Digital Innovation Platform (CDIP). Specifically, I’ve designed embodied UI/UX designs across multiple products in Philips Air business. I have also contributed to build the future visions of the Air business by working closely with diverse stakeholders: business, R&D, and design (people researchers). In MG business, I’ve participated to develop various mobile applications: One Male Grooming Digital Platform, Kids Clipper, and FaceSmart. In addition, I’ve experienced diverse design principles for different touch points including software: Advanced Push Notification System and mobile (iOS/Android): China-specific digital common components in CDIP projects.

Team player

I am a team player who highly values the impact of collaborations with other professionals. I am confident at listening others’ opinions and making the best design decisions throughout facilitating critical arguments in team projects. My capability also allows me to work independently in a tight project schedule, and to handle diverse design tasks at the same time. In addition, as a previous Co-Founder and visual designer in KEIDA studio, I have also learned leadership, project management and communication skills.


+86 131 2763 1775

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